St'artup 317
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St'artup 317
A retail pop-up initiative.
 

Resources —

A rookie’s tool-kit

 

Want to learn more about pop-ups and how you can make yours a success? Check out all these great resources below: 

Pop-up in the press:

  • Retailers look to innovate and tempt customers back to physical stores - CNBC

  • Fashion brands are testing the physical retail waters with new pop-ups - Glossy

  • Pop-up power: Why short-term stores are set to thrive - Vogue Business

  • This is What Will Happen To All the Empty Stores You're Seeing - Forbes

  • Pop-Up Shops And Small-Format Stores Are Changing The Retail Landscape - Forbes

  • Pop-up Stores Thrive in a World of Failing Retailers - The New York Times

  • How Pop-UP Retain Delivers Long Term Value - Fourth Source

  • The new pop-up: Brands are rethinking the purpose of a temporary store - Glossy

how to host a successful pop-up: 

  • Pop-Up Shops Are Set to Surge (and Everything Else You Need to Know to Try Temporary Retail) - Shopify

  • The Ultimate Guide to Pop-Up Shops - Shopify

  • The Ultimate Guide to Opening a Pop-Up Shop - Storefront

  • The Pop-up Primer - Miles

  • The Magic of Pop-up Shop Marketing - American Marketing Association

INSPIRATION FOR OUTFITTING YOUR POP-UP: 

  • Pinterest

  • Pop-Up Shop Design Tips: How to Design an Unforgettable Experience - The Storefront

  • 15 Creative Examples of Branded Pop-Up Shops - HubSpot

  • Retail Design Blog

case studies: 

  • Place POP, Allegan Pop-up Retail

  • Pop-Up Stores, Conquering a New Frontier of Brand Expression

 
 

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St'Artup 317 successfully matches young brands, established businesses, startups, and artists with prime vacant and under-utilized properties. This strategy results in pop-up stores, art installations, and event activations supported by Indy’s creative economy. The program's long-term goals is to invest and empower historically underrepresented entrepreneurs, eliminate empty storefronts, increase local and visitor consumer spending, and ensure that Indianapolis neighborhoods continue thriving.