A win-win impact. St’artup 317 celebrates impact through a lens of possibility. Indianapolis is breaking free of the focus on how it’s always done things—instead shifting perspective to how things could be. so much more when needs are addressed with an inclusive retail model.
St’artup 317 brings immediate impact for creators and small businesses with long-term impact for the City’s resiliency strategy. Creating equitable retail opportunities benefits local economies. St’artup 317 exists to demystify the process of commercial leasing and creatively solves for the needs of cities, landlords, and small businesses.
We are now taking applications for the 2025 Accelerator at The Stutz—click below to apply today!
Lapis Lily Market is a whimsical boutique offering quirky gifts, handcrafted art, and unique treasures, founded by artist and entrepreneur Amber Gyselinck. Since 2019, Lapis Lily has delighted customers with one-of-a-kind creations that blend beauty, humor, and whimsy, creating playful and memorable shopping experiences for those who love discovering the unexpected.
Amber Gyselinck, the creative force behind Lapis Lily Market, has built a brand around the joy of discovery through her signature "Trinket Club" and carefully curated collections. The name itself reflects her inspirations: lapis lazuli, the deep-blue stone historically associated with wisdom and truth, and lilies, her favorite flower - together symbolizing timeless beauty and discovery at the heart of the store's identity.
This new chapter for Lapis Lily Market represents not just a physical storefront, but a significant milestone in the brand's journey. Thanks to the St'Art Up 317 initiative and support from the City of Indianapolis, Lapis Lily now has a permanent home at the historic Stutz Building. It's an opportunity for the community to experience the magic in person where every visit feels like a treasure hunt, and customers can leave with a little piece of that creative spirit that makes Lapis Lily Market truly special.
Follow along on Instagram @lapislilymarket.
Julian James Bespoke Leather Goods (BLG) is a custom leather-goods business offering high-quality, handcrafted accessories, founded by Tracy James II. Established in 2015 in Indianapolis, Julian James BLG has built a reputation for blending unique styles with affordable luxury, creating fashionable leather pieces for anyone seeking quality craftsmanship.
Tracy James II, the creative force behind Julian James BLG, began his journey in leatherworking out of necessity. He needed a backpack that was stylish, practical, and comfortable for his daily needs. Unable to find what he was looking for, he sought out a local leather shop, bought some leather, and designed his first backpack himself. That bag became the foundation of what would grow into Julian James BLG, offering everything from wallets and keychains to duffel bags and backpacks.
This new chapter for Julian James BLG represents not just a physical storefront, but a significant milestone in the brand's journey. Thanks to the St'Artup 317 initiative and support from the City of Indianapolis, what Tracy's clients have called "the best kept secret in Indy" now has a permanent home at the historic Stutz Building. It's an opportunity for the entire community to discover the handcrafted leather accessories and custom designs that have made Julian James BLG a standout in Indianapolis. As a descendant of Indianapolis entrepreneurs and artists - including his great grandmother who owned multiple companies along Capitol Avenue in 1934, and his great-great uncle John Wesley Hardrick who created and shared his art across Downtown - Tracy is honored to walk in their footsteps and continue their legacy of creativity and entrepreneurship.
Follow along on Instagram @julianjamesblg.
We are excited to celebrate WDRFA’s successful launch as the inaugural business in St’Artup 317’s Retail Incubator at The Stutz this year. Since 2017, WDRFA, an Indianapolis-based lifestyle brand, has consistently elevated design and style across a diverse range of products, including apparel, leather goods, and drinkware. We extend our heartfelt thanks to St’Artup 317 and The City of Indianapolis for their support and to WDRFA for their innovation and commitment.
Stay tuned for exciting updates on WDRFA's next location and future endeavors!
LISC Love Thy Neighborhood Awards 2022
LISC (Local Initiatives Support Corporation Indianapolis is the local office of the country’s largest community development corporation. Watch the video to learn more about St'Artup 317’s initiative and subsequent nomination as a LISC Love Thy Neighborhood Finalist.
We’re excited to breathe new life into St’Artup 317 with new retail concepts that offer flexibility, foot traffic and some of Indy’s finest co-tenants. Take a look at some of the amazing results from past seasons and stay tuned as St’Artup 317 continues its efforts to match emerging brands, established brands and artists with prime vacant real estate.
—CATHERINE ESSELMAN, FOUNDER, CAT CONSULTING
