WELCOME NEW BRANDS!

St’Artup 317 Accelerator

A win-win impact. St’artup 317 celebrates impact through a lens of possibility. Indianapolis is breaking free of the focus on how it’s always done things—instead shifting perspective to how things could be. so much more when needs are addressed with an inclusive retail model.

 
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2024 Retail Accelerator

Who is St’Artup 317 Looking For?

St’artup 317 brings immediate impact for creators and small businesses with long-term impact for the City’s resiliency strategy. Creating equitable retail opportunities benefits local economies. St’artup 317 exists to demystify the process of commercial leasing and creatively solves for the needs of cities, landlords, and small businesses.

We are now taking applications for the 2024 Accelerator at The Stutz—click below to apply today!


A New Chapter

Nate Redd Clothing

Nate Redd Clothing is a custom clothing brand that caters to sneaker enthusiasts, founded by Ronald Williams. With over a decade of experience in creating unique, stylish apparel for sneakerheads, Nate Redd has established itself as a go-to brand for those who appreciate both fashion and footwear.

Ronald Williams, the creative force behind @nathanielreddclothing, has dedicated more than ten years to crafting custom clothing for fellow sneaker enthusiasts. Despite his passion and success, Williams found himself at a crossroads, contemplating leaving the business behind. However, fate had other plans.

This new chapter for Nate Redd Clothing represents not just a physical move, but a significant step forward in the brand's journey. It's an opportunity for more sneaker enthusiasts to discover and experience the unique, custom designs that have made Nate Redd a standout in the world of sneaker-inspired fashion.


A New Home at The Stutz

HBH Professional

HBH Professional stands out in the crowded hair care market by offering custom-made products tailored to meet specific hair care needs. The brand leverages A'Bryanna's deep understanding of hair care and product formulation to create effective, personalized solutions.

After an initial attempt to secure manufacturing space at The Stutz, which proved financially challenging, the Williams' persevered. Their determination paid off when they were selected for a retail space in the historic building through the St'Artup 317 program.

"To be able to come back and interview for this space, and then pick us, it's literally full circle, and it's amazing," A'Bryanna shared, highlighting the significance of this opportunity for their growing brand.

As @hbhprofessional settles into its new home at The Stutz, hair care enthusiasts in Indianapolis and beyond can look forward to experiencing the brand's custom-made, professional-grade products firsthand.



2023 Retail Incubator

Success at The Stutz

We are excited to celebrate WDRFA’s successful launch as the inaugural business in St’Artup 317’s Retail Incubator at The Stutz this year. Since 2017, WDRFA, an Indianapolis-based lifestyle brand, has consistently elevated design and style across a diverse range of products, including apparel, leather goods, and drinkware. We extend our heartfelt thanks to St’Artup 317 and The City of Indianapolis for their support and to WDRFA for their innovation and commitment.

Stay tuned for exciting updates on WDRFA's next location and future endeavors!


 

LISC Love Thy Neighborhood Awards 2022

2022 Opportunity Category Finalist

LISC Love Thy Neighborhood Finalist

LISC (Local Initiatives Support Corporation Indianapolis is the local office of the country’s largest community development corporation. Watch the video to learn more about St'Artup 317’s initiative and subsequent nomination as a LISC Love Thy Neighborhood Finalist.

We’re excited to breathe new life into St’Artup 317 with new retail concepts that offer flexibility, foot traffic and some of Indy’s finest co-tenants. Take a look at some of the amazing results from past seasons and stay tuned as St’Artup 317 continues its efforts to match emerging brands, established brands and artists with prime vacant real estate.


 
 

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What we’re currently talking about ( /what you should be talking about too) ⤍

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The Stutz Welcomes New Retail Tenants

 
 
 

“With St’artup 317, small businesses and vacant spaces around Indianapolis can finally get the love they deserve.”

—CATHERINE ESSELMAN, FOUNDER, CAT CONSULTING

 
 
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